Understand why mature adults want to pay for your services
This e-book is for fitness professionals who want to grow their business by serving more people in the lucrative over-50 demographic.
Many gym owners, studio owners, trainers and others already know why they should pursue this segment of the market. Here are just a few examples of the historic economic opportunity you don’t want to miss.
1. They number more than 100 million in the United States alone.
2. They control 70 percent of the discretionary spending – billions of dollars spent on “luxury” goods and services, including fitness.
3. They have more time, money, loyalty and compelling motivation to be high-paying clients for years and years.
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